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Piedra Group

MeetThe Eric Piedra Group

Eric Piedra, Lauren Morgan, Joe Anderson, Marcie Ecroyd, and Tim Crooks are a team of experienced and dedicated REALTORS® in the Richmond area. We pride ourselves on our values, professionalism, and customer service to help our clients reach their goals. Together, we have sold over $70 million in home sales and we are now putting our expertise together to offer an even higher quality of service. We are passionate about real estate and helping you reach your goals. We are knowledgeable, ethical, resourceful, dedicated, energetic, respectful, and supportive.

We are excited to be part of Shaheen Ruth, Martin, and Fonville Real Estate, a local company that has made a huge impact in the Greater Richmond Market and outside of the area in a short period of time as one of the top local firms in the area. Founded by four managing brokers, their focus is on being relevant and staying ahead of the power curve when it comes to technology, marketing, and training in the Residential Real Estate Arena.

We understand that success as your agent will be a direct result of both the time and effort we devote towards our clients. The friendliness, enthusiasm, and understanding of the needs of each individual client, the market, and the area help our clients make the best possible decisions.

Wouldn’t you want someone to work for you who is dedicated, honest, reliable, and trustworthy? Someone who is determined and dedicated to providing the needs of our clients and putting in the extra effort to accomplish our client’s ultimate goal of buying or selling? Then don’t hesitate to contact the Eric Piedra Group for a memorable buying or selling experience.

What Our Clients Say AboutPiedra Group
Fantastic Job Joe and Eric did a fantastic job helping us sell our house especially considering the difficult circumstances during the pandemic. This was our first sale and they made us feel very comfortable with the process. Couldn’t have done a better job. - Happy Client
Helpful and Easy to Work With Eric has always been very helpful and easy to work with during the buying and selling of our home. He also saw the true value of our home while others did not. - Justin and Sanja
Helpful and Kind They were very helpful and kind. Would use them again. Very knowledgeable. - Logan
Always available to help Eric was very knowledgeable, helpful, and always available to help! We would definitely recommend him and use him again. - Ryan and Lauren
Knowledgeable, Helpful and Thorough Eric is very knowledgeable, helpful, and thorough. We appreciate all he has done to make this process as smooth as possible. - The Sneads
Highly Recommend Eric! Eric was awesome, personable, and quick to respond to every question we had. He made the home searching process easy and pain-free! Would highly recommend him! - Keivn F.
Smooth Selling Process Everyone was very knowledgeable and helpful, which made the selling process go smoothly. - Tracy J.
Eric's Great to Work With! Eric was great to work with throughout the entire process. We went from interview to close in just short of six weeks and for the asking price! From the very beginning, Eric was responsive to the type of selling experience that I was looking for. He did not try to push a specific style, listened to what I wanted, and provided wonderful guiding advice for preparing my home to get the best price possible. After an offer was accepted, his team made all the inspections as painless as possible. They organized the appointments and selected professionals that were easy to work with. Lastly, Eric negotiated for favorable terms on the home inspection. I think the aspect that stood out the most was when he and a friend removed a garage refrigerator that the buyer did not want... they did this even as it was pouring down rain. Now that is the clear sign of hard work that will get the job done! - kw111290
Quick Response I will (and have) refer people for multiple reasons…because he was available and quick to respond to the many questions, always friendly, honest, never hesitated to re-explain something that I wasn’t understanding. His guidance and advice were impeccable!! - Happy Clients
Great Every Step of the Way Eric Piedra (survey) Eric was helpful and great at communicating every step of the way! - B. Plass
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    Why Work with Us

    Our Numbers

    • $903M+
      Total Closed Transaction
      Volume In 2022*
    • 1,686
      Total Closed Transaction
      Units In 2022*
    • Top 5
      Ranking Out Of 576 Firms
      By Total Closed Dollar
    • $535,940
      Average Sale Price
      per Transaction in 2022*
    *Data from CVRMLS, WAAR & REIN 2022
    **Data from CVRMLS Twelve Months ending December 31, 2022
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