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Heather Placer Mull

Meet Heather Placer Mull

Explore Heather Placer Mull’s Commercial Real Estate Website

  • National Association of Realtors, 2024 Commercial Economic Chair
  • CCIM (Certified Commercial Investment Member), past regional chair, past president, 2024 Networking Committee Chair
  • Appraisal Institute, 2020-2024, National Board Member (former chapter president, 2018)
  • Virginia Association of Realtors, Chair, Economic Committee, 2021
  • Womens Council of Realtors Richmond, President, 2019

Heather Placer Mull, CCIM, is an Associate Broker with Shaheen, Ruth, Martin & Fonville who brings to the table 25 years of experience in the real estate industry. She is also the President of Placer Realty Advisors, LLC, a commercial appraisal company. Heather started her career as a residential appraiser, converting to commercial real estate 15 years ago, mostly in the Richmond, Virginia region. In 2010 she earned the MAI and SRA designations from the Appraisal Institute. As an appraiser, she has specialized in various forms of retail, office, land, multifamily, and specialty-use properties. She has also performed market commercial rent analysis, marketability and feasibility studies, and various consulting assignments. To date, she has completed over 1,500 commercial appraisals and over 4,000 residential appraisals. She recently also earned her ASA-RP accreditation for real property valuation from the American Society of Appraisers.

In 2017 Heather earned the coveted CCIM, Certified Commercial Investment Manager designation from the CCIM Institute. She went on to become the 2020 President of the CCIM Mid-Atlantic Chapter and currently serves as first regional director. Heather has extensive experience in commercial leasing and sales including retail, office, industrial, multifamily, and special-use commercial properties.

Heather holds a Master’s degree in Real Estate Valuation from Virginia Commonwealth University and a Master’s in Business Administration from Old Dominion University. She teaches in the real estate department at VCU as an adjunct faculty member. Her education also includes extensive classes from the Appraisal Institute in various income valuation areas, litigation, going concern, and specialized topics.

Heather serves on several boards including the Appraisal Institute National Board of Directors, the National Association of Realtors (NAR) Federal Commercial Policy Committee, and is Chairwoman of the Virginia Association of Realtors (VAR) Economic Advisory Board. Most recently Heather was appointed by the governor to the Virginia Real Estate Appraiser Board. She has done several speaking engagements, including at the NAR 2019 Conference in San Francisco. Heather was appointed as the NAR 2023 Commercial Economic Forum Vice Chair.

  • Education: VCU, Masters Real Estate / ODU, Masters Business Administration
  • High School: Park View Senior High School, South Hill, VA
  • Hometown: Bracey, VA
  • Year Licensed in Real Estate: 1993
  • Personal: Married, 3 children, 7 dogs, 2 cats
  • Volunteer Activities: Richmond SPCA Fur Ball, Appalachian Great Pyrenees Rescue
  • Hobbies: Boating, traveling, spending time with family and animals


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