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Meet Bill LaFratta

AboutBill LaFratta

Realtor

Bill LaFratta is a seasoned Realtor selling in the Richmond Metropolitan area for over 25 years and has been a leader in his field. He has completed over 700 real estate transactions and is very experienced in resales, new homes, investment properties, building lots & other real estate opportunities. He offers outstanding customer service, a wealth of real estate knowledge, and a firm understanding of our real estate marketplace. Bill was born and raised in the city of Richmond, attended Benedictine High School, and holds a degree in Marketing from Virginia Tech. He is now residing in the west end of Henrico County with his 3 boys, ages 15, 19, and 22. During his free time, Bill enjoys running, hiking, and almost anything outdoors.

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      Bill LaFrattaQuestion & Answer

      What is your favorite thing about Richmond?
      I am from Richmond and have always enjoyed its rich history, unique areas, and neighborhoods. My father grew up in Church Hill. My mother grew up in the Fan. I was raised in the city along with my 7 siblings and I went to school in the city. My grandfather was in the old home salvage business specializing in selling old doors, mantles, banisters, hardware, and antiques. His salvage yard helped me appreciate the special features of an old home like the glass doorknobs. When I was a teenager, I would drive around on Sundays with my best friend to “discover” new places in Richmond. We would try to explore a new park, the James River, a historical site, or different neighborhood in town. Richmond is a special place for me which is why I never left. I love how the Richmond area continues to grow, change & evolve. Even today, I find myself rediscovering Richmond all over again. Richmond is a vibrant city and I’m still excited to learn more about her every day.
      What initially drew you to real estate?
      I was drawn to Real Estate by my mother & my aunts who were Realtors, my grandfather who was in the old home salvage business and my brother who had his own construction company. I initially started out in the corporate world but my desire to be in real estate won me over. After 28 years, I still love being a Realtor…maybe even more than when I first started.
      How does your background bring a unique perspective to your work?
      I have a marketing degree and background which combines nicely with the real estate and construction environment I grew up in. It gives me a solid foundation of knowledge which is very helpful in the real estate industry. The real estate market is constantly changing. I strive to continue to learn about our ever-changing real estate industry so I can provide the best information, the best marketing, and the best results for my clients. I have 28 years of valuable real estate experience and I would love the opportunity to work with you.
      What’s most important to you in your business?
      The most important aspect about my business is the personal service I provide to my clients. I’m there every step of the way from helping prepare their home for the market, to providing names of good contractors to improve their home. I help my buyers make good sound buying decisions. I understand a home is not only a place to live but is also a huge financial investment.

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      ClientTestimonials

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      Mr. LaFratta went out of his way I feel on everything to make me feel comfortable with the process. I would recommend him.
      Excellent Realtor Bill LaFratta has been an excellent realtor for us. This deal wasn’t easy, and he got us good results. Same on the selling side.
      Always Helpful I have known Mr. LaFratta for awhile. I drive a school bus for Henrico County and met him through his son riding my bus. I am now retired. Mr. LaFratta is a very nice man and was very helpful through our process.
      Always Available Our agent, Bill LaFratta, was working on our sales both day and night. He was always available when needed and if we had questions, he always had or found answers.
      Bill was awesome. He did a great job. He was very personable and knowledgeable. I would recommend him to anyone!
      Valued Our Best Interests Bill knew our situation and worked within our time frame. He was never pushy. We always felt that he valued what was best for us over any money he was going to make.
      Always Patient Bill was referred to us by a friend 8+ years ago. He has stayed with us as we vacillated with this last purchase (our second with him). He was patient with us, never made us feel that we were wasting his time. Our daughter also bought and sold a house through Bill. He treated her very well even though she took time deciding what to do.
      Knowledgeable and Helpful Bill is patient, knowledgeable, and helpful. We never felt rushed or pressured to put in an offer. Bill was always available, and always knew how to answer our questions. He is a treasure!
      Would Recommend Him to Anyone "Bill is an amazing realtor, he helped my wife and I by showing us numerous homes. Some of our requests (need to haves, and nice to haves) were probably somewhat unreasonable, but he stuck with us and was very pleasant to work with. He was friendly, knowledgeable, and professional. He knew what we were looking for and empathized with us, sometimes even steering us away from rough fixer uppers. I'm a handyman as I've been in construction (building, painting, concrete, you name it), but long since those days I now have a desk job. I was not looking for something to fix and Bill linked us up with an excellent remodeled home (not even a Long and Foster home) as soon as it hit the market. I would recommend him to anyone. Thanks Bill for all of your hard work and meeting us at late hours due to our jobs"
      Honest, Reliable, Hard-Working "I’ve known and respected Bill LaFratta for 15 years. When I was ready for a larger home, Bill worked very hard to show me many houses, and matched me to the perfect house and yard. He knew me well, took the time to understand my “wish list”, and found a house for me in an area I had not even originally considered. His ability to bring the right people and properties together is one of his greatest strengths. The icing on the cake was Bill selling my then-current home before it even went on the market. He had in mind the perfect buyer for that house in his extensive network of friends and colleagues, made that match quickly and got me my full asking price. Bill was there for me every step of the way of the buying and selling process with sound advice, and I have called upon him many times over the years for additional advice and counsel. Bill pays attention to the details and has a collaborative style that is very helpful when trying to bring an issue to resolution. I respect his opinion and value his expertise in the real estate market. Bill is honest, reliable and incredibly hard-working, and consistently goes above and beyond for his clients. When I give referrals and recommendations they are a reflection on me, so I am very careful about my endorsements. I have referred many friends and colleagues to Bill because he exceeds expectations and delivers results that delight his clients.Bill LaFratta is one of the best kept secrets in Richmond!"

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