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Heather Placer

Heather Placer
420 N Ridge Road Richmond, Virginia 23229
Heather Placer, CCIM, is a licensed agent with Shaheen, Ruth, Martin & Fonville who brings to the table 25 years of experience in the real estate industry. She is also the Regional Vice President of Commercial Valuation for Valucentric. Heather started her career as a residential appraiser, converting to commercial real estate 15 years ago, mostly in the Richmond, Virginia region. In 2010 she earned the MAI and SRA designations from the Appraisal Institute. As an appraiser, she has specialized in various forms of retail, office, land, multifamily, and specialty use properties. She has also performed market commercial rent analysis, marketability and feasibility studies, and various consultation assignments. To date, she has completed over 1,500 commercial appraisals and over 4,000 residential appraisals. She recently also earned her ASA-RP accreditation for real property valuation from the American Society of Appraisers. In 2017 she earned the coveted CCIM, Certified Commercial Investment Manager designation from the CCIM Institute. Heather holds a Master’s Degree in Real Estate Valuation from Virginia Commonwealth University and a Master's in Business Administration from Old Dominion University. She teaches in the real estate department at VCU as an adjunct faculty member. Her education also includes extensive classes from the Appraisal Institute in various income valuation areas, litigation, going concern, and specialized topics. Heather is very involved with the Appraisal Institute, as a national Appraisal Institute Journal Editorial board member, Diversity Panel member, Professional Standard and Guidance Committee member, AI Relief Foundation member, and the Virginia Commonwealth Chapter of the Appraisal Institute's 2018 President. Most recently she was elected to the national board of directors for the Appraisal Institute. She is the 2019 President of the Richmond Women’s Council of Realtors, along with serving on committees for both RAR and VAR. Heather is the 2019 President Elect for the CCIM Mid Atlantic Chapter. She is involved with a number of other non-profit groups, including the Lee District Director of Juniors for the General Federation of Women’s Clubs.

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